Yasmine KHan

UX Consulting



I’m a San Francisco-based design thinking leader with 8 years of experience bringing products & services to market. I love empowering teams to create products that make a meaningful difference in people’s lives. I specialize in performing user research that makes complex or hidden stories easy to navigate. I then host fun hands-on Design Sprints that help teams turn research insights into a product or service design strategy that everyone feels invested in.


I tailor my services to meet you where you are


Trying to identify the best product or service to build?

My research will connect your team with real people your products and services work best for. Through my signature Design Sprint Services, I will help your team turn that research into a product strategy that they’re excited about. 

Got data?

Awesome. Let’s look at the real-life stories behind those numbers. On its own, quantitative data has a tendency to confirm our biases while giving us the illusion that we’re making informed choices. Simply spending time with the most relevant users has the power to replace assumptions, unlock low-hanging fruit and provide clarity about what the long road ahead really entails. Read more about how I use data to inform qualitative research.

Launched a product and want to test more than is this usable

If you need to ask, it’s not. But there are usually bigger premise-driven questions teams struggle to articulate. I can help with that, and get you on your way to developing meaningful validation, or identify core issues in a helpful way. Then, we’ll develop a solution strategy that your team feels good about. 

Have in-house designers?

I’ll empower them with research and support, to do what they do best. I started my career as a designer and learned that great product design is not a matter of taste. Great design solves real problems for real people. Leveraging research, we’ll spend time with users in important moments to develop insights, hypotheses, and a design strategy that’s methodical and testable.


“Before we were looking at stuff that felt close to what we were already doing. Yasmine’s design sprint helped us realize that there are more fundamental issues that we need to solve. This has had a major impact on both our mindset and our direction. ”

/  Julia M., Senior Engineer  /


“Yasmine allowed me to feel confident in what I was doing. She used her own insight to help me see situations clearly and resolve them on my own. She continues to be a wonderful source of constructive feedback for myself and colleagues of mine on their own design work.”

/  liam van vleet, ux design strategist  /